Some photos from a recent shoot in Nelson, NV and Las Vegas of a clothing lined licensed to IMG by Goodyear. The clothes and accessories are available in South America and Europe. The photos were made for the look book, billboards, in-store displays and ads. We spent two days in the desert making American retro photos for the campaign. We even rented a '65 Cadillac DeVille and a '69 Oldsmobile 442 for the shoot. The makeup was provided by Maccianati Makeup and the models were provided by TNG Models.
The World Arm Wrestling League (WAL) has all the bravado of professional wrestling with the same competitive legitimacy of UFC. I arrived for WAL's annual championship held at The Orleans in Las Vegas. My main focus was on the British competitor "Mighty" Paul Maiden and his recent comeback from a life threatening illness. On the first day I setup a backdrop in the wrestler registration area for to do some portraits. On the second and third day I mostly focused on the competition and doing one light portraits around the arena. The whole event was such a blast to shoot and filled with so many interesting competitors.